JAMESMETA ADS
James Reyes, Meta ads specialist

Independent Meta ads specialist

JAMES
META ADS.

A clearer path
from ad to enquiry.

I help health and legal practices connect the right message, the right offer, and the next step.

Explore my work

Creative strategy. Lead generation. Funnels.

James ReyesStrategy & execution, personally.

META AD SPEND MANAGED

US$16,581

Across two Meta ad accounts

–

Meta-reported account spend for the stated period, rounded to the nearest dollar.

THE WORK, IN NUMBERS

One workshop.
Clear context.

32% attended & became patients

Recorded workshop registrants · reported follow-up

66% lower cost per lead

Selected workshop ad vs remaining ads combined

See the case study

01 / FEATURED WORK

From workshop interest
to patient follow-up.

One educational workshop, from the registration funnel to reported patient outcomes. The result, the comparison, and the source behind each number.

FEATURED CASEEducational Zoom workshop / November 2025Funnel, campaign & patient follow-up

THE ZOOM WORKSHOP

From signing up
to becoming a patient.

An educational Zoom workshop needed a clear route from the ad to registration. I built the workshop registration funnel and managed the Meta lead-generation campaign.

Follow-up confirmed that 32% of the recorded workshop registrants attended the workshop and became patients. This measures the recorded register cohort, with outcomes reported by the practice.

Within the advertising campaign, one selected ad generated 64% of Meta-reported workshop leads using 38% of campaign spend, at a lower cost per lead than the remaining ads combined.

My work Workshop registration funnel & Meta campaign management
Recorded workshop registrantsReported follow-up
32%attended the workshop & became patients

Patient follow-up confirmed on October 20, 2026. Rounded percentage of the recorded register cohort.

66% lower cost per workshop lead

Selected ad versus the remaining ads combined in the same campaign.

64%Selected ad's share of Meta Leads
38%Selected ad's share of campaign spend

Patient outcomes use the recorded register. Ad results use Meta-attributed Lead events.

How the results were measured

Patient outcome: confirmed patients who attended the November 20 workshop, divided by the people listed in its workshop register. The displayed rate is rounded to the nearest whole percent. Patient status and attendance were confirmed by James from practice follow-up on October 20, 2026. This is the recorded register cohort, not the conversion rate for every ad-attributed event or website visitor.

Meta ad comparison: November 1-30, 2025. Campaign began November 14. Percentages rounded.
ScopeShare of Meta Lead eventsShare of spendCost per lead comparison
Selected workshop ad64%38%66% lower
Remaining ads combined36%62%Comparison baseline

Lower cost per lead: spend divided by Meta-reported workshop Lead events. The percentage difference compares the selected ad's cost per lead with the remaining ads' combined spend divided by their combined Lead events. It is an observed comparison within the same campaign, not a before-and-after improvement or a controlled test.

Two sources, two measures: the workshop register and Meta-attributed Lead events have different totals and have not been matched person by person. Patient outcomes cannot be assigned to the selected ad from these sources. The CPL comparison measures lead generation, not patient acquisition cost.

Client identity and campaign-level financial amounts withheld. Sources: Meta Ads reporting, the workshop register, and practice follow-up reported by James on October 20, 2026. Patient outcomes are not independently audited. Historical results do not guarantee future performance.

02 / HOW I HELP

The ad is one part.
I look at the whole path.

A good campaign connects the message, the page, and the follow-up. That is where I focus the work.

01

Strategy & research

Understand who the offer is for, what they know already, and what would make the next step relevant.

  • Audience & offer review
  • Market and competitor research
  • Messaging & testing priorities
02

Creative that has a job

Turn research into distinct creative ideas, clear hooks, and briefs that give each test a reason to exist.

  • Concepts, angles & hooks
  • Static and video briefs
  • Creative testing & iteration
03

Funnels & next steps

Give people a focused route from interest to action, whether that is a callback, a checklist, or a workshop.

  • Landing-page messaging
  • Lead & registration forms
  • Conversion-event review
04

Management & clarity

Manage the campaign, read the results in context, and turn the reporting into a practical next decision.

  • Campaign setup & management
  • Budget and performance review
  • Reporting with clear limitations
Portrait of James Reyes
James ReyesYour point of contact.

03 / THE PERSON BEHIND THE WORK

Thoughtful strategy.
Hands-on execution.

I'm James, an independent Meta ads specialist focused on health and legal practices.

Since August 2025, I've worked with a health-practice client on educational workshop campaigns. The featured case brings together the registration funnel I built, Meta campaign management, and reported patient follow-up.

I care about what happens beyond the click: whether the offer makes sense, whether the page supports it, and whether your team can follow up. A low cost per lead is useful only when we understand what that lead represents.

Get in touch

04 / WORKING TOGETHER

A clear next step.
At every stage.

Start with the business, then build the campaign around what it actually needs.

  1. 01

    Talk & assess

    We discuss your offer, ad budget, lead handling, and what success would mean for your practice.

  2. 02

    Set the direction

    Review the account and funnel, identify the priorities, and agree on the scope before work begins.

  3. 03

    Build & test

    Connect the creative, audience, page, and tracking. Test with a defined budget and a clear question.

  4. 04

    Learn & refine

    Review campaign data alongside lead feedback. Decide what to keep, change, or stop.

05 / BEFORE WE TALK

Good questions.
Straight answers.

Still have something in mind?

Who do you work with?

My focus is health and legal practices that want a clearer approach to Meta lead generation. My featured workshop results are from a health-practice client. On the call, we will check whether your offer, market, and needs fit my experience.

What ad budget do I need?

There is no useful one-size-fits-all number. We will look at your service economics, expected lead cost, how many leads you can handle, and the amount you can commit to testing. Ad spend is separate from my service fee; both should fit your budget before we start.

What happens on the strategy call?

We discuss your offer, current marketing, budget, and follow-up process. Bring any recent campaign results you have. The aim is to understand the main constraint and decide whether a review or project together makes sense. There is no obligation to hire me.

Do you build the landing page or funnel?

Yes, funnel work can be included in the agreed scope. That may involve landing-page messaging, lead forms, and the path to a callback or registration. We will confirm the platform, integrations, and deliverables before the project starts.

Are the results guaranteed?

No. The featured case describes specific historical results, not a promise for your business. Costs and outcomes depend on the offer, market, creative, budget, tracking, and follow-up. I will distinguish reported leads from verified business outcomes.

How much do your services cost?

Pricing depends on the scope: campaign management, creative strategy, funnel work, or a combination. After the initial conversation, I will outline the work and fee for you to review. Your Meta ad spend is paid separately.

LET'S FIND THE NEXT STEP

Clear strategy.
Measurable work.

Tell me about your practice and where things feel stuck.
We'll start there.

reyesrich.james@gmail.com

LET'S TALK

Book a strategy call

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